FInal Question # 1

SONY Singapore Based

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional corporate and marketing headquarters for Sony's consumer electronic products in S. E. Asia, Oceania, Middle East and Africa regions.

In its regional marketing role, the company develops the regional management strategy and oversees a common sales and marketing platform across Sony's sales companies in these regions. It ensures efficient regional operations via engaging in business process re-engineering and information systems data management. It also supports the sales companies with marketing strategies, customer communications marketing, marketing communications, market research and design services.

In its regional corporate headquarters' role, the company facilitates the smooth running of Sony's business activities by providing strategic support in key areas including accounting and taxation, compliance, corporate communications, customer service, environmental and facilities management, human resources and information systems.

There is also Sony Philippines and the MIS that Sony Singapore based that providing strategic support in key areas especially accounting and taxation, management, human resources and information systems.

These information could benefit all its subsidiaries in having a efficient and effective management.


JEAZLE MAE G. HASSAN
7:15-8:15

http://www.sony-asia.com/article/215901/section/sonycompanyoutline?site=hp_en_SG_i